The Driven To Sell team is led by Lee Godden, an internationally recognized expert in sales process development. After a successful career managing Fortune 100 sales teams Lee began teaching sales organizations how to dramatically increase revenue by implementing and improving their sales processes.  

Lee has published over fifty articles in various business journals and newspapers including The Los Angeles Times. His best-selling book ZenWise Selling was a 2004 Book-of-the-Year Awards Finalist. Lee has delivered countless keynote speeches and training sessions at sales conferences worldwide.

Lee is also founder of the non-profit Good Business, which fosters consumer appreciation of companies that reward investors with profitable performance, and with genuine attention to the environment, community relations, employee relations and customer relations. 

Comments from Business Groups and Meeting Planners

"I highly recommend Lee Godden as a qualified, informative and engaging professional speaker. We have asked Lee to consider speaking at upcoming trade conferences and events that we manage."
--- Denise Miller, VP of  Marketing and Conferences, The Golden Group

"Lee, I want to thank you for your speech to the Renaissance Key Executive Management Program. The attendees found your presentation to be educational and extremely useful. You were certainly among the highest ranked speakers I have had so far in the Program."
--- Kenneth W. Keller, President, Renaissance Executive Forums

"Thank you, Lee, for delivering an excellent keynote speech at our Better Business seminar. In addition to your keynote address, your later comments as an expert panelist were also quite valuable. The time seemed to fly as our attendees furiously jotted down notes, and your insight into improving customer service and profitability was right on target. I hope we can again secure your speaking services for a Better Business event in the future."
--- Michael Johnson, VP, Long Beach Area Chamber of Commerce

"Lee Godden’s presentation to the members of TechPoint was dynamic and useful. We particularly enjoyed his refreshingly unique style which can best be described as humorous yet powerful. His message was received loud and clear and we hope to have Lee speak to TechPoint again."
--- Alan Armijo, President, TechPoint

Comments from Executives

"Lee Godden takes relationship sales to a whole new level. His unique approach is clear and compelling. Salespeople will learn to enjoy their jobs again, and customers will benefit from the commitment to building trusted partnerships." 
--- Leslie Des Georges, Director of Strategic Sales, EMC Corporation (NYSE: EMC)

"Lee Godden provides timely and timeless wisdom for sales professionals. He clearly explains how high integrity creates excellent customer relationships. Godden’s insight shows selling as it is, and how it can be. This is information that a salesperson could proudly share with their customers and say, "This is the way I do business."
--- Harry Silverglide, Vice President of Worldwide Sales, Extreme Networks, Inc. (NASDAQ: EXTR)

"Lee, thank you for your presentation today to our Los Angeles branch. Your fresh approach was welcomed by our sales staff. You left us with plenty to think about...i.e. new ways to build customer relationships, how to convey our selling message, as well as dealing with the daily stresses. I’d recommend your training to any team in need of a fresh perspective."
--- Bob Rickard, Vice President & Branch Manager, Panalpina (world's largest logistics company) 

"A well-rounded presentation of sound, principled selling techniques, Lee provided a new perspective to help drive sales success."
--- David Ahee, Senior Vice President of Worldwide Sales, ThinkEngine

"Lee, your keynote speech at our annual franchisee meeting was a complete success! The attendees all learned several valuable lessons from your presentation. We have already seen improvements in profitability by implementing your suggestions in areas such as pre-prospecting research and post-sale follow-ups. I’d recommend you as a keynote speaker to any organization looking to sharpen their skills."
--- Becky Weber, Vice President, WDC


Contact the Driven To Sell team to discuss your organization's needs.

Comments from Individual Contributors

“One of the best presentations in the entire conference. Excellent.”
-- J. Prather

“Very informative and valuable! I’m going to use this at our next staff meeting.”
-- E. Gomez, Brand X Networks

“Excellent.”
-- B. Fernandez

“Lee was engaging and thoughtful. Chock full of insight.”
-- R. Hashima, Veloce Inc.

“Valuable, with lots of energy and commitment. Strong and thought provoking.”
-- H. Tekk, Crosswave Communications

“Very good. Inspirational.”
-- M. Madins, Media Capital

“Excellent”
-- M. Bhat, US Interactive

“Valuable and insightful.”
-- S. Amos, Cossette Communication Group Inc.

“Very good. Makes you take a look at yourself.”
-- N. Thompson

“Excellent.”
-- E. Bowman, Bison Systems Corp.

“Enjoyable and interesting. Fun!”
-- K. Mattingly, Brandenburg Telephone Company